Background

HireRight is the Leading Provider of Internet-based Pre-Employment Screening Services.The success or failure of any business is linked directly to the quality of its employees and the people it hires. HireRight empowers businesses with the information they need to hire qualified individuals while ensuring safe and secure workplaces. Many of the world's most innovative and successful companies have selected HireRight due to its advanced technology.

Insight

We worked closely with the client to understand the specific dynamics of the Employment Screening business and HireRight's place within it. Then we crafted a credible, relevant, and unique strategy consistent with all of the company's goals and objectives. Namely; To be competitive - to maintain their humanity, but to look like an aggressive competitor.

Actions

Zinc developed a clear, targeted site that emphasizes the company's brand positioning, messaging, content globalization and localization, information architecture, and usability of www.hireright.com. We then helped realign the site with key business needs to drive interest and increase sales.

Results

The new brand strategy and global internet presence helped HireRight to develop a unified corporate positioning, to strengthen its image in the industry, and to extend its reputation well beyond the domestic arena as a global player. As the industry undergoes further change, the HireRight identity remains consistent - leading the employment screening industry by focusing on technology, customer service and innovation.