Background

Overhaulin', TLC's hit automotive extreme make over show, and Zinc Solutions have partnered inorder to allow fans of the TV show to purchase merchandise online. Inspired by television's most exciting and desired custom build outs, the store, which is now Overhaulin's website - www.overhaulin.com - allows visitors to purchase products ranging from T-Shirts to hats, and other automotive inspired products.

Insight

"The creation of an online store offering products inspired by great TV is the best way to take the Overhaulin' brand to the next level," explains Bud Brutsman, Overhaulin' Executive Producer, "Partnering with Zinc Solutions allowed us to express the Overhaulin' brand online and on the air through merchandise that celebrates the incredible work being done."

Actions

As part of the alliance, Zinc Solutions will develop and operate the e-commerce store for Overhaulin' and handle all facets of web design, ecommerce development, order processing, customer service, product fulfillment, and merchandising. The agreement represents Overhaulin's initial foray into e-commerce. Visitors logging onto Overhaulin's website can access the online store and view an array of automotive inspired items, all of which are consistent with the network's programming mix of weekly shows.

Additionally, customers will also have access to Overhaulin branded products such as Overhaulin DVDs as well as Overhaulin branded posters, mouse pads and other merchandise. Various items will be promoted on-air on Overhaulin throughout show and several of the products will be sold exclusively at the website.

Jim Zaslaw of Zinc Solutions, commented, "Overhaulin is the premier home for automotive enthusiasts and boasts an extremely loyal audience. Overhaulin's popular shows, coupled with consumer demand for products inspired by award winning cars, is a perfect fit, and we believe this translates into an extremely viable e-commerce business, especially for those items which are not readily available in stores."

Results

"We have developed an avid fan base by creating unique programming that cannot be found on any other network. Our goal is to develop merchandise with the same appeal," said Cynthia Whorton, Corporate Strategy, Overhaulin'. "Zinc Solutions understands the strength of our brand and the range of products that make sense for Overhaulin's audience, and their solutions succeed in supporting our fans impulse to buy Overhaulin' branded merchandise"products available to a much wider public, our internet presence will provide a fantastic communication channel for our current customers and fans."